£38.9 Million.

One Walk.

One Message.

One man.

One Legacy.

In April 2020, something extraordinary happened.

My father, Captain Sir Tom Moore, stepped out into our garden with his walking frame and into history. We didn’t set out to break records, lead movements, or attract global media. It began with a simple moment at home, during a family barbecue, when we jokingly offered to sponsor his steps and wondered aloud if we could raise £1,000 for the British National Health Service.

What followed was nothing short of a global phenomenon.

Within days, the donations began to pour in. Within weeks, we had surpassed £1 million, then £10 million, then £20 million — eventually reaching an astonishing £38.9 million raised for NHS Charities Together. Donations came in at a rate of £5,000 a minute, from 162 countries, every continent, every culture, every kind of person moved by a message of hope and resilience at a time the world needed it most.

The World’s Greatest Viral Lightning Strike.

Because that’s exactly what it was: unplanned, unrepeatable, and unlike anything the world had ever seen.

This wasn’t just a fundraising campaign. It was a moment that transcended boundaries, a unifying force at a time of global crisis, and a spontaneous reminder of everything good in us: generosity, community, and compassion.

Front pages, interviews, thousands of letters, over 200,000 birthday cards, and global leaders reaching out to ask, “How can we support this?”, but behind all the headlines was something deeply human: the simple act of one man and his family, he walked with quiet determination, reminding the world what courage, dignity, and hope truly look like.

I stood beside him not to lead but to support, to help carry the message, to make sure it was heard in the way he intended: with humility, grace, and genuine care.

Giving with Intention. Living with Purpose

For as long as I can remember, giving back has been woven into the fabric of my life, not as a label or identity, but as something instinctive: a quiet sense of responsibility to be there, support others, and offer what I can, when I can. It began in childhood, when I raised money for animal charities and causes close to home through sponsored walks, sponsored silences, cake sales, and odd jobs for local fundraising.

I learned then that generosity isn't measured by how much you give, but by the spirit in which you give it. For over a decade, my family and I hosted the church fête in our garden, providing the space, utilities, and energy to support our local church. It was never about seeking recognition; it was about doing as much as we could.

The extraordinary experience of raising £38.9m in less than four weeks did not change who I am, but it did reinforce everything I believe. Philanthropy is not a performance; it is a commitment. You do not need a strategy to make a difference; you need sincerity. When something remarkable occurs, you honour it by continuing the work long after the headlines fade.

My family and I continue to support local charities, and they know who they are, but I don’t believe that generosity needs to be loud; however, I do believe it should be enduring. I will continue to live by that belief quietly, without cameras, fanfare, or headlines, for as long as I am able.

Tomorrow Will Be a Good Day™ — Captain Sir Tom Moore